Direct Booking ROI Calculator

Calculate if your marketing and website costs are paying off with data-driven ROI analysis

Investment & Traffic

$

Include Google Ads, Website hosting, and Booking Engine fees.

%

Industry average is 0.5% - 2%

$

Est. Bookings

15.0

Revenue Generated

$5250

Cost Per Booking

$33

Good value

ROAS

10.5x

Return on Spend

The Verdict

You are making a profit of $4750 on your direct channel.

✅ Good strategy: Your cost per booking ($33) is likely lower than OTA commissions (usually 15-18%). Keep investing.

Direct booking ROI: what this tool is estimating

This calculator turns traffic and conversion rate into an estimated number of bookings, then compares that revenue against your monthly direct channel costs (ads, website, booking engine, and similar fixed or semi-fixed spend). The goal is not a perfect accounting model—it’s a fast way to pressure-test whether your direct strategy is trending in the right direction.

Use it for planning and monthly reviews: if your conversion rate improves, the same traffic becomes more profitable. If your cost per booking creeps above typical OTA commission levels, your “direct” channel may be more expensive than it looks.

Inputs that matter most

  • Conversion rate: small gains (e.g., 1.2% → 1.6%) often beat increasing ad spend.
  • Average booking value: use net room revenue if you want a conservative view.
  • Monthly visitors: use sessions from analytics for consistency.

Operational next steps

If ROAS is weak, prioritize: (1) site speed and booking UX, (2) rate parity / value-add offers, (3) remarketing and email capture, then (4) scaling traffic. Improving conversion first usually reduces cost per booking more reliably than adding more clicks.