Demand Engine
Score demand per date from booking pace vs last year, day-of-week seasonality and events, then translate each date into a suggested rate.
Inputs
Per-date on-the-books vs same-time-last-year pace
$
DateOTB %STLY %EV
Thu, 9/10
Fri, 9/11
Sat, 9/12
Sun, 9/13
Mon, 9/14
Tue, 9/15
Wed, 9/16
EV = local event / compression night. STLY = occupancy last year at the same pace point.
Demand Outlook
Market demand index: 62/100 across the next 7 days
score: 0░░50██100 (bar) | pace gap: + ahead / − behind LY
Thu██████████████░░░░░░░░ 64 +5pt
Fri████████████████░░░░░░ 72 +5pt
Sat███████████████░░░░░░░ 68 +5pt
Sun█████████████░░░░░░░░░ 60 +5pt
Mon█████████████░░░░░░░░░ 58 +5pt
Tue████████████░░░░░░░░░░ 56 +5pt
Wed████████████░░░░░░░░░░ 56 +5pt
| Date | Strength | Mult. | Rate |
|---|---|---|---|
| Thu 09-10 | STRONG | ×1.12 | $179 |
| Fri 09-11 | STRONG | ×1.12 | $179 |
| Sat 09-12 | STRONG | ×1.12 | $179 |
| Sun 09-13 | NEUTRAL | ×1.02 | $163 |
| Mon 09-14 | NEUTRAL | ×1.02 | $163 |
| Tue 09-15 | NEUTRAL | ×1.02 | $163 |
| Wed 09-16 | NEUTRAL | ×1.02 | $163 |
Drivers
- •Thu 09-10: Pace in line with last year
- •Thu 09-10: Thu benefits from weekend/peak DoW demand
- •Fri 09-11: Pace in line with last year
- •Fri 09-11: Fri benefits from weekend/peak DoW demand
- •Sat 09-12: Pace in line with last year
- •Sat 09-12: Sat benefits from weekend/peak DoW demand
- •Sun 09-13: Pace in line with last year
- •Mon 09-14: Pace in line with last year
- •Tue 09-15: Pace in line with last year
- •Wed 09-16: Pace in line with last year
How the demand engine works
The engine scores each date on a 0–100 scale starting from a neutral 50, then adjusts for the three strongest demand signals available without a PMS connection:
- Booking pace — how your on-the-books occupancy compares with the same date last year at the same point before arrival. Pacing ahead adds demand pressure; pacing behind suggests stimulating demand.
- Day-of-week seasonality — weekends and shoulder days carry built-in demand weight.
- Events — flagged compression nights add a boost.
Each score maps to a rate multiplier between 0.85 and 1.35. Nothing here changes your existing calculators — this section simply adds the demand context those tools assume you know.