Hotel Channel Mix Optimizer

Analyze distribution channels and identify risky OTA dependencies

Monthly Bookings by Source

45 bookings (45.0%)
20 bookings (20.0%)
15 bookings (15.0%)
15 bookings (15.0%)
5 bookings (5.0%)
Risk Assessment: Medium

High reliance on Booking.com. Aim to increase Direct share.

Mix Visualization

Visualization loads after the page is interactive. Current normalized mix:

  • Booking.com45.0%
  • Airbnb20.0%
  • Expedia15.0%
  • Direct/Web15.0%
  • Walk-in/Other5.0%

Why channel mix matters

A healthy channel mix reduces revenue risk. If one OTA or marketplace controls most of your bookings, you’re exposed to algorithm changes, commission increases, visibility loss, and policy shifts. Diversification usually improves long-term profitability—even if OTAs help with base occupancy.

This tool normalizes your booking volumes into percentages and flags concentration risk. It’s designed for quick monthly reviews and for planning realistic targets (for example: “grow direct share by 3 points over 90 days”).

Actions to reduce OTA dependency

  • Improve direct conversion: speed, clarity, and fewer booking steps typically beat discounts.
  • Capture repeat guests: email + simple loyalty perks reduce reliance on paid channels.
  • Control rate parity smartly: offer value-adds (parking, breakfast, late checkout) rather than undercutting publicly.
  • Measure net contribution: compare OTA commission and payment costs against direct marketing CAC, not just “share”.